Rakuten Mobile's 2026 Campaigns: A Complete Breakdown
New to Rakuten Mobile? There are multiple campaigns running at the same time, each with its own eligibility rules, point amounts, and usage limits. This guide cuts through the confusion and helps you figure out which one actually makes sense for your situation.
Top Campaigns for SIM-Only Plans
| Campaign | New Sign-up | MNP Switch | How Many Times |
|---|---|---|---|
| Employee Referral (Code: 2162) | 11,000 pt | 14,000 pt | Up to 5 times per person |
| Mikitani Campaign (Code: 2798) | 11,000 pt | 14,000 pt | 1 time per person |
Both campaigns give you 4,000 more points than the standard public offers. The real difference comes down to reusability: the Employee Referral Campaign can be used up to 5 times per person, while the Mikitani Campaign is strictly a one-time deal.
The smart play: Use the Mikitani Campaign for your first line (if it's still available), then fall back on the Employee Referral Campaign for any additional lines.
Campaigns for Android Device Purchases
1-Yen Smartphone Campaign (Code: 2178) — Not combinable with 2162:
- Get a ¥22,000 discount on select Android devices when switching via MNP
- Eligible models include: AQUOS sense9, OPPO A3 5G, arrows We2 (and others)
- One-time use only; cannot be combined with the Employee Referral Campaign
- Best for budget-conscious buyers who want an affordable new device
Smartphone Toku Switch Campaign (Code: 2006) — Partially combinable:
- First-time MNP: up to 16,000 pt
- New sign-up: 13,000 pt
- Existing subscribers upgrading: reduced to 6,000 pt
- Can be combined with Employee Referral if applying as a new subscriber or after a plan change
Device Upgrade Campaign: Chotoku (Super Trade-in) Program
If you want the latest flagship without shelling out for the full price upfront, this is worth a look:
- Purchase in 48 installments using a Rakuten Card
- Return the device from month 25 onwards — remaining balance is waived
- Eligible devices include Galaxy S26 series, Pixel 10 series, and others
- ¥3,300 processing fee at time of return
Cost example: If you buy a Galaxy S26 via MNP + Chotoku, you're looking at roughly ¥1,990 × 24 months + ¥3,300 = ~¥51,060 total to run a flagship phone for two years.
How to Use the Employee Referral Campaign
- Access the referral entry link
- Log in with your Rakuten ID — entry is complete the moment you log in
- Proceed with your application
- After activation, make a call of 10+ seconds via the Rakuten Link app
Points are distributed in 3 installments starting from the end of the 4th month after your login confirmation month.
Example: If you log in in June, points start arriving from the end of October (1st installment), then November (2nd), then December (3rd).